YDL Stone Website


  • Chromatix Digital Agency


YDL Stone are dedicated specialists in quality quartz stone and marble products. They pride themselves in holding a variety in stone of designer colours, unique and visually stunning patterns and finishes and have established themselves as the supplier of choice to builders, stone masons and kitchen makers.

Following this growth, YDL Stone was in need of a new digital platform with a dual function as a strong marketing piece and well-presented product repository. It needed to showcase their beautiful products with class, clarity and confidence whilst allowing YDL Stone to edit and update the content with ease.

Key Features


– Stylistic and effective font pairing that maximise strong legibility with visual content design

– Minimalistic design to maximise optimal use of virtual real estate with bold elements and geometric shapes to increase contrast in visual hierarchy and help users denote the important points of interest and focus

– Creative direction in photography which resonates with the minimalistic design of the website; the product is highlighted with one visual accent in a series where each photo is consistent yet unique


– Built with flexible content modules to allow YDL Stone to easily update their content or structurally change the layout of their website to keep it fresh and consistent

– Minimalistic user journey touch points with strong user experience considerations to ensure navigation to the appropriate call-to-action was streamlined and direct

– Division of product range into 4 core focus areas; Builder, Deluxe, Premium & Premium Plus to help users locate and target the relevant product range customised to their needs and budget

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