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2018
Digital Design
Wilderness Society
By
- Carter.
- Wilderness Society
Description
Wilderness Society are a movement of like-minded people working towards support the life that supports us. We delivered a strategic digital approach, coinciding with the corporate rebranding and unique “Save Ugly” campaign of the organisation. The newly designed platform provides a seamless experience between the physical and digital brand, blending high impact visuals, narrative, purpose, and encouraging change and support through donation.
Key Features
1
The flexible design system now enables Wilderness Society to create content in-house, and help maintain a smooth and uniformed content framework. It also ensure any future alterations made to the digital strategy are consistent.
2
Increased public awareness
Spontaneous name recall was virtually non-existent in an already noisy environment of other ‘green groups’.
Increased experience
The newly designed platform provides a seamless experience between the physical and digital brand, blending high impact visuals, narrative, and purpose to donate.