Vitoru – Cold Pressed Juice


  • RMIT University


An unconventional glass bottle with white strips at the bottom was chosen to distinct Vitoru from other juice brands.

Using a transparent label with a combination of both white and black ink to create a harmonised hierarchy. The typography is designed using one simple typeface but with different styles to distinguish the context.

For the final touch and what makes this packaging stand out, a customised wooden lid with engraving on top. That is meant to bring forth the security that the juice is organic and healthy.

Key Features


Vitoru is a premium cold pressed juice brand that is aimed for the design lovers, through the combination of modern typography and a slick wooden lid to create a sense of modern design.

Wooden lid and engraving: Auburn Woodturning (Melbourne, VIC)
Printer: Classic Colour Copy (Melbourne, VIC)

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