Tidal Artesian Seltzer
- The Edison Agency
Building on category growth of Hard Seltzer success in North America, St Andrews Beach Brewery (SABB) released their own alcoholic Seltzer range, utilising facilities already found on-premise and leveraging their access to unique water supplies and locally grown ingredients.
The design outcomes are minimalist and crisp – the light and contemporary design captures the sensory flavour cues of the artisan seltzer – bright white, zesty and refreshing. – Link the range story to St Andrews Beach Brewery masterbrand (using an endorsed system) leveraging its credibility as a provincial brewer, produce grower and hospitality venue.
The new alcoholic Tidal Artisan Seltzers are not what you would expect – a dash of flavour, low in sugar and the ultimate refreshment when Summer is vibing and you are sick of the sweetness of wine, cider and vodka!
Regional prosperity: This project has already seen the independent regional brewery increase its distribution of the product from selected boutique stockists to state-wide distribution with leader accounts like Dan Murphy’s.
Locally made: This new range uses locally sourced artisanal water from the Mornington Peninsular region and locally produced citrus fruit. The success of this range in its infancy has enabled the business to invest in increased local manufacturing capabilities and offer their patrons a wider and more socially responsible repertoire of products at their brew house hospitality venue.
nspired by the beautiful coastal environment of St Andrews Beach and endless sunny days of the Australian summer, Tidal Artesian Seltzer is a refreshing tribute to summer. Naturally brewed using pure water from the St Andrews Beach brewery underground spring, the seltzers are mixed with just a dash of citrus zest for a low sugar alcoholic thirst quencher. This product is the first of its kind within the St Andrews Beach Brewery portfolio and has been celebrated for its inclusive gender neutral appeal and better-for-you health benefits (low sugar, locally sourced water and ingredients).
This project marked an exciting new chapter for the provincial brewery with its first non-beer product innovation. With the category in the Australian market only emerging, education and product development was a key priority for the SABB team as they engaged industry experts to help bring their vision to life with a uniquely refreshing proposition. The Edison Agency were engaged to create a brand story, name, identity system and packaging design for the range that would sit independently to their beer portfolio