The Ian Potter Foundation


  • Wolf Interactive


The Ian Potter Foundation is a major Australian philanthropic foundation that supports and promotes excellence and innovation. As a part of a digital evolution strategy, a new responsive site was needed to continue attracting the best quality grant applications. The site also needed to increase stakeholder engagement through relevant and interactive content.

Wolf developed a fully responsive website for The Ian Potter Foundation with a sophisticated, large-format design to reflect their truly unique grant making philosophy. The new site positions the foundation at the forefront of Australian philanthropy, showcasing their vision, mission and success.

Key Features


Key design features and benefits include:
– Extensive case studies
– Comprehensive searchable Grants database
– Direct online applications
– Responsive website

A key objective for the new website was to increase application success rate. A review of the analytics has shown a 500% increase to ‘How to apply’.

Mobile visitors to the website are now able to more easily browse the website, find information and complete applications. Since launching the new website we have seen a 33% increase in visit duration from mobile devices leading to an increase in qualified leads.

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