- YC Studio
- TEDx Melbourne
An identity that combines the TED ethos ‘ideas worth spreading’, the creative spirit of Melbourne & the rebel in all of us.
We created a powerful & malleable identity representing the three steadfast pillars of this year’s theme – rebels, revolutionaries and us.
Each pillar standing boldly in unison but able to portray the message of TEDx on their own.
Drawing on the rich creative spirit of Melbourne, we created key graphics,and messaging that challenged notions to immerse TEDx Melbourne’s future audience.
Involving the audience so heavily in all aspects of the experience is the most important feature of this brand identity. Ultimately, you can’t have a revolution without the people.