Spilt Milk Design Brand Identity
- Confetti Studio
Confetti were approached to create the branding for Melbourne based Interior design team, “Spilt Milk”. The branding is not reliant on just one logo but instead a range of interchangeable logo variations, all showing the letter ‘I’ “spilling” in to the ‘L’ in different ways.
We wanted to touch on the unpredictable nature of any “spill” while still having an underlying distinct and easily recognisable visual language. Our intention here from the beginning was to acreate an identity that has a well ordered and highly considered \”chaos\” (a contrast that has always interested us at Confetti). This was to touch on the diverse scope of work undertaken by Spilt Milk as well as their focus on innovation. Cards pictured were letterpressed with a looping pattern on the reverse.