Soul Blend Coffee Shop Identity


  • Sam Hewa
  • Shillington College


Soul Blend is the antithesis of your group think, coffee-chain mentality. The brand is local, intimate, bespoke and geared toward community. The activities and purpose of Soul blend are to enrich, enliven and activate a generation of coffee lovers who want real, authentic and flavour-filled goodness that means something.

Key Features


The challenge was in identifying the brand name and big-picture brand mark that would unite the vision and uniqueness of the store.


The two opposing fingerprints combine to form an ’S’ for Soul and ‘B’ for Blend. They are figuratively and literally the ‘makers mark’.


Brand Development
Brand Strategy
Creative Direction

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