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pushcollective.com

By

  • MASS
  • PUSH Collective

Description

Push Collective combine research, strategy and design to create rich brands for their clients. PUSH needed their website to be able to show the depth of thought that goes into their work, with the capability to include written commentary about the processes that go into the final outcomes. They also needed a space to house their internal thinking on a range of topics, extending the gamut of branding to Australian culture.

Key Features

1

We collaborated with PUSH Collective early on to establish an overall direction for the website. Our main influence was the brand itself, and the concept of \’where exactitude meets imagination\’. We felt that constraining the animation to the vertical axis only, and using the grid to juxtapose different visual elements, was the key to creating something truly unique.

2

The new website, by showcasing their work and giving them a platform to share new ideas and industry commentary, has transformed the way people think of PUSH Collective. The website has helped to secure their position within Australia as market experts in branding, and has allowed them to attract new staff and new business opportunities.

This project is an example of what can happen when two great design firms collaborate. It\’s also an example of the quality of work that can be produced with a relatively small budget, and sets a standard for websites within its category.

3

We believe this project is a good example of what can be achieved by close collaboration between two creative teams. It\’s also an example of the quality of work that can be produced with a relatively small budget, and we believe sets a standard for websites within its category.

4

The design of the homepage is unique. Its layout, with split-screen transitioning into a mosaic pattern of dynamic content, is unlike other agency websites, and the use of animation and interactivity is unexpected. Incorporating signature audio is not only also completely unique, but it also helps to brand the overall experience.

5

– Unique web based animation and interactivity (particularly as featured on the homepage)
– Ambient audio on the homepage that\’s triggered on interaction
– Custom cursors through the website experience
– Component based design approach
– Responsive design
– Content managed

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