Back

One Night in Footscray 2019 event identity & communications

By

  • Andrew Ashton Design

Description

Developed over 8 months this communication project is about the night, place, a modest budget (AU$ 3,500) and community.

One Night in Footscray is what that name states – an intersection of the Australian multicultural experience in art, food and experience under the guise of an all seeing, bright smiling moon.

Key Features

1

Numerous cultures and languages come together in Footscray and to access a diverse community we championed semiotics – the study of signs and symbols and their use or interpretation.

We championed semiotics – the study of signs and symbols and their use or interpretation.

2

We focused on the night, over specific offers. Research revealed that the Moon is a prominent, welcome symbol across many cultures. We consulted the Moon Cycle chart on the 22.11 – it has a Waning Crescent moon – we based our new symbol on this phenomena. A hand drawn yet icon image making system was developed – as Footscay is a hands-on people community. The hands-on feel was continued and where possible all of the graphic material was hand made.

3

Footscray is a truly unique corner of the community and we felt we had to put away contemporary graphic design trends (clean fonts, highly directed images, austere layouts and on-trend colours) and make work that is immediate, impactful and cheap to rollout.

4

What did we do?

Customer mapping
Communication pillars
All language communication
Brand and image making
Apparel
Posters and printed matter
Writing
Web / socials
Signing

Youtube / Vimeo

online casino