Official Site of Victorian State Government Tourism – Tourism Victoria
- Visit Victoria
- Carter Digital
Together with Tourism Victoria asked Carter Digital to manage the user experience research and design of a the new Tourism Victoria digital service offering.
A new model to reinvigorate legacy content for discovery and way-finding.
Locked in by legacy content and disparate systems, We reorganised every piece of content to allow greater traction with visitors.
The ability to create linear, lateral and semantic relatonships between content and products, while incorporating the speed and ease of developing new pages for Tourism Victoria and their partners.