• Momatu
  • Isobar


With smartphones always close by, parents are taking thousands of photos and videos of their children every year.

Problem is, as they try to keep extended family in the loop and protect their child\’s privacy, they’re using multiple apps meaning special moments are getting lost in messages, emails, and the cloud amongst all the other files and photos.

Meanwhile, the volume of content grows without order, context or an easy way to look back and enjoy these moments.

Our challenge was to create a dedicated place for parents to capture, share and keep these special moments safe.

Key Features


Momatu is a mobile app designed to ensure a child’s special moments take centre stage.

A personalised timeline brings moments together and allows users to intuitively explore content.

Journal entries, quotes and milestones (alongside photos and videos) ensures moments that can’t be captured by a camera can also be part of a child\’s history.

Content is automatically sorted by time and date into the timeline, speeding up the process to add, save and organise memories.

Each timeline is private, only seen by the people who are invited, so loved ones who can’t always be there, will feel like they are.


With growing concerns over privacy on social media, we focused on protecting the privacy of children.

Momatu was made for the parents of today. It is the baby book for the digital age – keeping the most important memories, milestones and moments in one convenient place.

Every Momatu timeline is private and only viewable by those who are invited. So parents can share photos and videos of their children with family and friends with the confidence they are doing so in a private, safe environment.


Apps in this category are overwhelmingly childish with rigid calendar views. Our contemporary alternative is an enjoyable way for parents to capture, share and enjoy a child’s special moments.

A Momatu timeline was designed to feel full from day one. The minimal interface lets content take centre stage, with subtle animations bringing the experience to life.

Comments are integrated into each moment so loved ones that can’t always be there, feel like they are.

Multiple timeline views take full advantage of the vertical screen and intuitive gestures make travelling back through moments in year, month or day view seamless.


There was an opportunity in the market for a dedicated app for parents to record their children\’s lives with the capabilities, design and UX of Momatu.

It’s the first mobile app that combines the ability to creatively capture moments, multiple timeline views to enjoy them, and content that provides inspiration and advice.

It’s more than a photo album. Photos, videos, milestones, quotes and a journal make Momatu a space to reflect and preserve special memories.

To keep moments organised, the app uses technology to assess the time, date and location of content, identifying the photos and videos that belong together.


Each timeline keeps moments safe and well organised so parents can reminisce whenever they like. Timelines can be viewed in day, month or year view.

To help ensure parents never miss an important moment, Momatu comes with plenty of ideas, inspiration and advice for creating new kinds of moments right within the app.

Each moment in the timeline is chosen by the the timeline’s creator, ensuring content remains private from the rest of the world. They also get to choose who can see a timeline, with each user only gaining access via invitation.

Read all features / benefits

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