Model Citizens by Circus Oz
- Robert Blackburn Photographer
- Morpheus Studios
Circus Oz briefed the studio to create an event brand and campaign that transforms the perception of the traditional of Australian Circus arts, for their 2017 production Model Citizens. Model Citizens is a circus work responding to transforming from the oppressive side of western living of bills, work and consuming.
A comprehensive campaign, experience identity that heralded a new tradition in circus presentation. Clowns and acrobats were put aside for an iconic modern presentation that had the players respond to the idea of viral transformation – an unexpected Circus Oz. A comprehensive photographic presentation, identity responding credit cards and larger than life everyday and seamless rollout across print, experience and new media.
Highly memorable presentation