Iraku Venue Identity


  • Sam Hewa
  • Shillington Education


For IRAKU, the concept was to develop a venue identity for a new cultural centre in Madurai, India focused on art, culture and events.

Key Features


The challenge was to create a vibrant, contemporary and compelling cultural experience for local and international audiences looking to discover and rediscover India anew.

The unique solution was to develop a distinct brand identity that captured and honoured the city’s rich past while reimagining its future.


The symbol I chose for this sensorial migration of history and culture was the peacock feather.

The peacock feather has historical significance to the people of the area. It is a symbol of hope, regeneration and creativity.

The colours, textures and movement express an embody these virtues. It gave me a clear and distinct visual narrative from which to springboard.


Concept Development
Visual Identity
Creative Direction

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