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Gunn & Taylor Printers quality experience project

By

  • Andrew Ashton Design
  • Gunn & Taylor Printers

Description

Gunn & Taylor required a promotional campaign that would inspire customers existing and potential, who connected with the printer business to think quality printing. The promotion had to be posted, hand-delivered, be a print ad, business card or website.

Key Features

1

A stakeholder design & strategy workshop, identified customers, their journey & potential approaches. Customers often order print & yet too busy to get involved – We wanted to bring the experience of quality print to their world. An A5 series visual diaries was developed to create a daily peek of every aspect of printing from process & specials printing, labels, binding, embellishment to the mail pack. Over 40 techniques were used. The G&T print experience programme extended to website, business stationery, packaging and print advertising and A5 promotional diaries.

2

Ready for distribution February 2020, Covid killed all chance of widely distributing this project. It is ready when Covid Normal times return.

3

We wanted to bring the experience of quality print to their world. An A5 series visual diaries was developed to create a daily peek of every aspect of printing from process & specials printing, labels, binding, embellishment to the mail pack.

4

Over 40 printing techniques were used. The G&T print experience programme extended to website, business stationery, packaging and print advertising and A5 promotional diaries.

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