- Your Creative Agency
- Broken Hill Regional Gallery
FRESHBark is a program funded by the NSW State Government and run by Broken Hill City Council (BHCC). FRESHBark engages Barkindiji artists and mentors them to develop their art and promote their artistic profile. The end result of the program is an exhibition at the Broken Hill Regional Gallery.
Your Creative developed an identity and subsequent program for the exhibition. The brief was to tell the story of each artist, the program and its importance in the local community of Broken Hill whilst respecting the integrity and traditions of the Barkindji people.
The catalogue shows the participants expression of their unique understanding of what it means to be an Indigenous Artist in contemporary Australian society. A curation of photography, stories, interviews, art and design.
Fresh Bark is a new wave of contemporary indigenous artists with alternative ways of looking at environment, experiences and culture. The program was set up for artists to honour the past and to take that culture with them, advocating for a better future. A platform for artists to share their work, stories and history.
Regional communities don’t have the professional development, education and support that we are lucky to have in major cities. The art institution, art practice, gallery, and regional arts network struggle to receive the funding and recognition they deserve.
The program encourages a new wave of contemporary indigenous artists to be fresh; to be new or different by introducing new mediums, subjects and ways of working to its participants.
Often forgotten or without the voice, opportunity or platform to tell people about it. Our goal was to aid the voice and recognition of the program and region – to reach as many people as possible through their stories and art. And show that there is an artistic substance in these regional areas with creative, amazing people doing incredible things.
The project centres on cultural elevation and communication. We needed to become engrossed in the program, it’s philosophy and the people involved. Because an identity and story was already there – we just had to put it on paper.
This wasn’t a project that we could have created sitting at a desk in Brunswick. We spent three days in Broken Hill documenting and visiting artists. Working closely with the Broken Hill Regional Art Gallery we learnt about the community, lifestyle, stories, influence and inspiration of these young artists. The underlying theme of water and drought throughout the catalogue was only discovered once we started talking with the artists and community. Walking out past the town and into the desert, carcasses scattered every few metres showed the devastation the drought had caused. We spoke with community members about the impact that pipelines have had on the Darling River. What used to be a thriving ecosystem has become poisoned. Yet, amongst the hardship, there was an amazing group of people using art to express their experience and knowledge with others. And it was our duty to help share this story.
Further funding has been allocated to continue the program as a result of the exhibition.