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Formula 1 Australian Grand Prix

By

  • Australian Grand Prix Corporation
  • Carter Digital

Description

We are bringing the world the Australian Moto Grand Prix closer to the current, occasional, and new fans through building cultural relevancy and associations with passion points and references outside of the sport via music, fashion and film.

New hopes and dreams can need to turn to reality, rivalries on the track are realised, and the stage is set for an unforgettable Australian MotoGP.

With this powerful state of mind, we set out to deliver an electrifying atmosphere digitally, one which reflects the incredible and sophisticated experience of the Moto Grand Prix.

Key Features

1

The Australian Motorcycle Grand Prix will return in 2021. After a year of not racing at the iconic Phillip Island Grand Prix Circuit, we are working on providing a new experience for the most electrifying motorsport event of the year.

By creating a platform to deliver relevant and dynamic content, the MotoGP brand and message can be delivered seamlessly based on the audience’s interests, location, and the time prior, during, post the event.

The new digital platform activates engagement and creates anticipation months in advance, helping to drive participation and interest.

2

By widening the exposure the MotoGP on Phillip Island globally, we’re able to increase attendance, raise revenue and engage first-time patrons to further growth.

— 3 days, 86,000 visitors and
— 2.6 million viewers during the event
— More than the race, we’re now able to engage audiences 365 days a year
— Bringing the World of motorsport closer to current, occasional and new fans
— Creating cultural relevancy and associations with the passion of the sport via music, fashion and film
— Millions of dollars of Business, Tourism and revenue opportunities for Victoria

The new platforms deliver a well-considered, tactile, and transparent information architecture helping to transform the perception of ticket scarcity and overcomes the distance and price barriers.

By reimagining the customer experience and dramatically simplifying a complex and business-focused ticketing tool enabled greater audience engagement and increased purchase.

3

With the events globally recognised, it is an opportune moment to propel the brands forward. Enabling growth for both in new ways and activated new audiences, places globally to the sports in Australia and expanding the love and passion with existing fans required impeccable execution.

Growing audiences from exploration to conversion, persuading people on the peripherals of the sport to become lifelong loyal customers is no small feat.

We are championing a roadmap for ongoing engagement, enhancements, support strategy, and maintenance with AGPC for the years ahead.

4

Through widening the exposure to each event, we’re able to increase attendance, raise revenue and engage first-time patrons to further growth.

Delivering a considered, tactile and transparent information architecture helps change the perception of ticket scarcity and overcomes global distances and price barriers.

Re-imaging the customer experience through a dramatically simplified ticketing tool enables excellent audience engagement and purchase.

The platform now delivers relevant and dynamic content based on an audience’s interests, location and the time pre, during, and post-event delivers a seamless experience; it activates engagement and creates anticipation months in advance.

Australian MotoGP\’s digital platform is now a benchmark for the Grand Prix globally.

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