El Dorado Hotel Architecture and Interior Design
- Storm Worldwide
THE DESIGN OF EL DORADO ATTEMPTS TO MOVE AWAY FROM THE CURRENT OVER-SATURATED HOTEL DESIGN TRENDS AND ICONOGRAPHY.
El Dorado Hotel, a boutique hotel concept, was planned in the city of Ahmedabad, in India. When we were approached to design the hotel from ground up, our main task began with understanding the stakeholders and their business strategy.
Considering the presence of multiple established budget hotels in the area, we convinced the client to take a human centred design approach and focus on customer experience and service design based on insights we would gather from research.
Insights through quantitative and qualitative data helped us map out customer experience, both negative and positive, during their journey to hotels. We wanted to focus on what might be the points of delight for them.
An omni-channel design solution was the best approach across all brand touch-points from digital to physical brick and mortar spaces including the traditional print communication.
The design is carefully crafted to steer away from the cookie-cutter room layouts, so all guests leave El Dorado with a unique and tailored experience during each stay, regardless of whether it is their first visit or their fifth. Every brand touch point is designed down to the minute details to guarantee an exclusive and memorable brand experience, right form the moment you enter the hotel premises until you check out.
For us this was it, the major pivoting point we could build on. Our solution was to design each room with unique and inviting interiors. But it was not easy as it sounded, designing different interiors for each room was a big challenge, technically as well as mechanically, electrical and plumbing plans cannot be implemented differently across each floor and for each room. It would be chaos–design wise as well as cost wise.
One of the important insights we gathered was from the repeat customers of the competitors. When we asked them if they were happy with their hotel stay, what would make them consider booking into a different hotel? An interesting finding from this was that while customers were satisfied with the service, the lack of variety and uniform decor of all the rooms felt a bit boring after few visits.