Digital Advocates (Red Cross)


  • Your Creative Agency
  • The Australian Red Cross


Brand and communications strategy commissioned by the Australian Red Cross to create an online community, spreading a sense of hope and kindness in a time of crisis. The brand represents the good humans the initiative seeks to reach.

Key Features


Digital Advocates is an online community, supported by Australian Red Cross, made up of good humans who work together to actively share information and spark conversations. Design to represent all Australian people and represent a community before it existed

We created a context sensitive kit of graphic assets, a system that could be easily applied and manipulated by the many teams working across Digital Advocates.

To spark a social movement taking action to spread responsible, calm and factual information.


The movement created over 1000 people ‘digital advocates’ in a Facebook group of which one digital asset pack has been applied to over 6 months of content including a pod cast series.
he brand pack has created ongoing assets for infographics, articles, key tips and other resources to share with the Red Cross communities and networks, and spark conversations that promote storytelling and social connection.


We designed a digital space for promoting community to spread responsible, calm and factual information. Digital Advocates mission is to flatten the curve, help those left most vulnerable, and support people coping with disruption and uncertainty.


Content campaign and social media assets that help people talk about disaster recovery and created a brand that promotes community, a sense of hope and kindness in a difficult time for all Victorian.

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