Diamond Exchange – A unique and Premium Experience.




Diamond Exchange, an online diamond retailer, felt need for a “bricks and mortar” presence, revolutionising the brand to bring Shoppers a personal, world-class experience, on one of Melbourne’s iconic streets.

greater group were engaged to transform a tired office space and modernise into an elegant impressive showroom. The showroom embraces “the experience” with innovation such as freestanding diamond try-on digital “ring selector”, highly secure cylindrical showcases with an automated lifters and consultation pods.

Locally sourced natural materials, furniture and finishes were selected for their ability to enhance comfort, durable wearability and ease of maintenance over the lifespan of the fitout.

Key Features


Impressive showroom creating a warm and intimate experience. Materials e.g. timbers, partitioned glass with black framework add to the modern loft feel and aesthetic and juxtaposed with rose gold accents and sophisticated palette.


Security was key. Careful design measures taken to avoid large bulky showcases/obvious safes. Round totems pods were chosen with glass protecting the jewellery.


DX carry 300+ rings. The digital “ring selector” allows Shoppers to select rings they would like to try, wave their hand over the screen and the ring appears on their finger.


Consultation pods with motorised curtains allow Shoppers to control privacy.

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