- Expression Australia
DeafNav is a neutral, centralised portal that helps Australians better understand, access and connect with the Deaf and hard of hearing community.
Developing this website ensures the Deaf community and their families have choice and control about services and supports that are available.
168 Deaf and hard of hearing people were involved as employees, presenters of Auslan digital content, co-designers, focus group participants and content beneficiaries.
DeafNav has had 5,503 users. Its Auslan videos have received 2,099 views. Upward trending use of live chat and document translation services indicates a strong need for these services in the community.
Conceptualised from the idea of navigation pathways, DeafNav’s brand identity was inspired by the way Deaf people think and communicate – visually.
Pictures over words. DeafNav uses videos, icons, imagery and a broad spectrum of vibrant colours to tell stories about the personal impact of deafness, hearing loss and provide practical guidance about where to seek services and support.
Designed for a bi-lingual audience – people who use Auslan and/or English, DeafNav features Auslan prominently, through the use of Auslan videos, live chat, the functionality to send video messages and a document translation service from English to Auslan, and vice versa.
There have been 5,503 users between November 2019 and June 2020. It is approximated that 2,099 views of Auslan videos are by Deaf and hard of hearing people, with the most viewed video having 775 views.
Excluding the homepage and main landing pages, the most popular content are an equal mix of users looking for information about Deaf events and community groups, and users looking for resources and information, particularly around Auslan and NDIS.
This indicates that DeafNav is attracting its two key audiences: Deaf and hard of hearing people and their formal and informal support networks.
The co-design approach adopted by Yump and Expression Australia, as well as consortium partners Deaf Can:Do and Deaf Services Queensland, means that Deaf and hard of hearing staff and community members are involved at all points of project planning and implementation.
168 Deaf and hard of hearing people were involved as employees, presenters of Auslan digital content, co-designers, focus group participants and content beneficiaries. They were also invited to test out prototypes and suggest improvements during the design process.
Design activities were heavily supported by Expression Australia’s Sign Language Video Production team, marketing department and Deaf community engagement team.
DeafNav is the first national platform to:
Employ a bilingual design approach, where every piece of English content is equally balanced with an Auslan video or image.
Incorporate these functionalities together – live chat, the ability to send a video message instead of an email when submitting a website enquiry or feedback form, and a document translation service from English to Auslan, and vice versa.
Help users access 172 mainstream Deaf-friendly services and 164 Deaf community events, ensuring that Deaf, hard of hearing people and their families become better informed about services and supports that are available to them.
Through the Service Finder and Event Finder, users can access 172 mainstream Deaf-friendly services and 164 Deaf community events. Organisations can also submit services and events to be featured on DeafNav.
A range of skill development opportunities are made available via DeafNav, including Auslan tuition, tools to manage hearing loss and deaf awareness training for service providers. Information relating to training and employment pathways increased opportunities for job seekers.
A pilot document translation service helps Deaf and hard of hearing people understand letters and emails they receive by providing them with an Auslan translation. Get started by uploading a document.