Consumer Affairs Victoria


  • Consumer Affairs Victoria
  • NOW Digital


Consumer Affairs Victoria is Victoria’s consumer affairs regulator, responsible for advising the State Government on consumer legislation and for helping Victorians be responsible consumers who are informed about their rights and responsibilities.

In 2017, CAV contracted NOW Digital to undertake a full rebranding and UX re-architecture of their website, the primary goal being to deliver a more user-friendly, device-friendly and intuitive way to find information quickly.

Key Features


Prototyping delivers results

NOW organised and conducted extensive prototyping and user testing with members of the general public to validate Consumer Affairs Victoria’s new website design. Innovative menu structures designed to operate across multiple devices and context-sensitive breadcrumbs were key features targeted, allowing key learnings to be applied back into artwork early in the project and help deliver the best possible user experience.

Full WCAG 2.0 AA compliance

NOW delivered a modern, fully-responsive interface while maintaining full WCAG 2.0 AA compliance across multiple audits.

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