CAPS Australia Website
- CAPS Australia
CAPS Australia is the nation’s leading distributor and supplier of air compressors, industrial power generators and air tools, and provide exceptional services across the field of industrial equipment. Working in conjunction with their highly experienced marketing department, we were given the brief to establishing their digital platform to adhere to their recent company-wide rebranding – expanding on their already effective marketing strategies which have solidified them as a leader in the industry.
Recognising that the majority of their target audience would be on the move, we were determined to make the mobile user experience as intuitive as possible – increasing the accessibility of the product sections and individual product pages – therefore increasing conversion on sales for these products. We employed development techniques to ensure the site was truly responsive, with the fluidity of the elements in the website rearrange gracefully to adhere to any viewport – which is a testament to this quality.