• Birchal
  • Markos Evans


Birchal is one of the first licensed Equity Crowdfunding platforms in Australia and the only licensed platform in Victoria. The platform was designed to showcase Australian brands and consumer companies whilst providing an intuitive interface for investors to buy shares in the companies.

Key Features


Birchal engaged an external UI and UX professional (Markos Evans) to re-design the process of consumer brands pitching their business for investment.

Joshua Stewart our CTO and lead developer worked collaboratively throughout to ensure we have the technical ability to realise the designs and user flow


It was expected that up to 10 platforms in Australia would be licensed at one time – so it was important to standout and be differentiated from the off-set. We wanted to be known as the most beautifully designed platform to showcase companies.

Birchal has quickly gained market share and firmly placed itself as the platform for consumer companies.

An examples of consumer companies accessing Equity Crowdfunding is PARK – a social enterprise soccer brand.


Birchal is now recognised as the must user friendly and most beautiful Equity Crowdfunding platform in Australia. And recognised as one the Good Design Australia winners for Interface design.

The platform has attracted and continues to attract some of the most design lead brands and startups in Australia. ie ORDER esports, SAMPLE beer, Oscar.


The on-boarding process for retail investors is original. And much time was spent researching complicated signups and comprehensive user signup processes.

We designed 6 distinct vertical steps and designed a user experience that allowed user to feel in control and see quick progress with the investment process.

This on-boarding process also incorporated ‘investor rewards’ – where investors can choose an incentive for investment. This is unqiue to Birchal and all platforms globally.


Company Pitch
A one page online pitch deck for a company

Investor On-boarding & Investor Rewards
A simple 6 step investment process to make an investment in a private (early stage) business. The process includes the ability to view / choose a investor reward (perk) for investing at key tiers.

A company backend page to mage the their company profile and campaigns

Read all features / benefits
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