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Bangarra Knowledge Ground

By

  • Northmost
  • Bangarra Dance Theatre

Description

An Australian first, Bangarra Knowledge Ground is a unique digital experience, documenting every detail of Bangarra Dance Theatre’s rich culture and history. Thousands of content pieces are distilled into an intuitive user experience, beautifully displayed through a custom smart content relationship matrix, encouraging deeper exploration of Australia’s First Nations’ songlines.

Key Features

1

Hidden away in Bangarra’s archives was a treasure trove of creative content. The brief; bring together thousands of archived and future content pieces into a simple and beautiful experience for audiences, creatives and students. The website couldn’t be a blog where content would be buried in endless page results, rather a solution that surfaced relevant content based on user journeys through the site. The site had to allow continuous updates to old archives and the ability to bring brand new productions to life. Essential to the experience was a focus on Aboriginal and Torres Strait Islander history, places and connections.

2

Bangarra has become part of the complex weave of Australia’s First Nations’ songlines as this ancient culture continues to be passed down, growing and evolving in accord with the times. The website provides Bangarra a platform to educate and nurture the future custodians of their culture and a place to digitally embody the creative and cultural significance of their work. It strengthens Bangarra’s position as representatives of their community both in Australia and abroad.

The website is a first within the performing arts sector positioning Bangarra as digital leaders in the community. An immersive exhibition at Carriageworks launched the website.

3

The design is a digital representation of Bangarra’s distinctive and beautiful stage presence, through dynamic and unique page layouts supporting a content lead experience. The design connects to audiences through movement, sound and colour to evoke an emotional response to the work. Audiences can engage via multiple pathways allowing intuitive exploration through productions and creative themes. A custom designed and developed content relationship matrix makes the site simple to use and manage as it evolves. The site educates audiences and Rekindling students and is the largest collection of contemporary Aboriginal and Torres Strait Islander dance in the world.

4

The website provides access to thousands of content pieces without feeling linear or prescribed thanks to a custom developed content relationship matrix. Audiences can further their knowledge of the songlines and history that inspired each work, browsing their chosen pathways through the site. For Bangarra the website is a new way to engage audiences before, during and after each performance with greater detail than programs previously provided. The website is a marketing tool for the organisation, supporting funding, education, ticket sales and ultimately positioning Bangarra as a leader in the performing arts community.

5

Collating thousands of content items into a single site had to be carefully planned and executed. Firstly, thirty years of content was reviewed, culled and refined to ensure Bangarra’s guiding principles were represented in every piece.

The solution provides multiple pathways for users to journey through the site. Supported by user research from audiences, creatives and dancers, four core areas were defined to launch user exploration; Productions, People, Places and Journeys.

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