After Hours – Our Space is Your Space – Public School Campaign
- Sam Hewa
- Shillington Education
The After Hours campaign was designed to promote public school facilities that could be used, ‘after hours’ as a resource-rich location for the general public. After Hours – our space is your space was developed as a social enterprise campaign that would benefit the general public and the school, via a user-pays model.
The challenge for the campaign was selling the innovation, fun and opportunity to the general public – ‘Schools out! It’s time to Make – Do – Play and Connect.’
The campaign-style, type lock-up and graphic treatment speak to a fresh, fun-filled, safe and optimistic space and place for all.