Adriano Zumbo Patisserie
- Elenberg Fraser
Masterchef luminary Adriano Zumbo’s first Melbourne patisserie needed to be something that stood out from the pack. Taken on as our second annual ‘Graduate School’ program, a team of junior architects and designers were given free reign on the front of house fitout for the patisserie. The brief was simple, stay true to the Zumbo brand and use a bit of pink, so the design team took matters into their own hands. They expanded the response to include the graphic design for signage and lighting as well as custom-designed furniture, creating a delectable fantasy world with a slightly kinky twist.
The ambient glow of Zumbo’s signature hot pink branding within the store is a result of the mirrored panels interacting with a radiant pink Neon sign in the rear of the space. The firm’s graphics team designed a custom font for the neon which references the existing Zumbo branding whilst also creating a unique identify for this store. Also part of the graphics team’s brief was to design and commission the vinyl graphics to the exterior windows.
Amplifying the effect are the mirrored plastic wall panels, which give the feeling of infinite depth. These were vacuum-formed and metallised, and then treated with aluminium vapour to achieve the reflective finish and installed by the design team. This fluid wall and ceiling surface was developed through a period of experimentation with a team of enthusiastic manufacturers. Using vacuum forming the polycarbonate panels are heated for varying amounts of time to create slumped panels of varying depths. The mirror finish is created by vacuum metalizing where the panels are exposed to vaporised aluminium that adheres to the panel.
We took the experimentation to the next level with the furniture – up-cycling old pieces and transforming them into larger than- life confectionary creations by adding self-expanding foam and dipping them in pink and white silicone. Sit on these and let your imagination run wild – are they melted marshmallows or dripping icecream? An important element of the Graduate School program is hands-on construction experience and all the furniture was fabricated by Elenberg Fraser.