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Wilderness Society

By

  • Carter.
  • Wilderness Society

Description

Wilderness Society are a movement of like-minded people working towards support the life that supports us. We delivered a strategic digital approach, coinciding with the corporate rebranding and unique “Save Ugly” campaign of the organisation. The newly designed platform provides a seamless experience between the physical and digital brand, blending high impact visuals, narrative, purpose, and encouraging change and support through donation.

Key Features

1

The flexible design system now enables Wilderness Society to create content in-house, and help maintain a smooth and uniformed content framework. It also ensure any future alterations made to the digital strategy are consistent.

2

Increased public awareness
Spontaneous name recall was virtually non-existent in an already noisy environment of other ‘green groups’.

Increased experience
The newly designed platform provides a seamless experience between the physical and digital brand, blending high impact visuals, narrative, and purpose to donate.