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Whitehouse Institute of Design Custom Online Presence

By

  • Wolf Interactive

Description

Established in 1988, Whitehouse Institute of Design is a leading educator in the creative industries, encompassing; fashion, styling and creative direction, and interior design.

A new strategy and website was required to reflect Whitehouse’s standing in its industry. The site needed to showcase Whitehouse in a more engaging way, utilising vast amounts of rich media at its disposal. Wolf created a sophisticated, responsive design to position Whitehouse at the forefront.

A key objective was to educate visitors on the range of courses available, then facilitate enrolment and enquiries. This project was delivered in conjunction with the rollout of a CMS.

Key Features

1

Wolf created a sophisticated, responsive design with a black backdrop to give a sense of prestige and emphasise the content within. Whitehouse’s wealth of content informed custom modules and layouts, including a student and alumni showcase, an interactive history timeline, events calendar and social media wall.

Significant emphasis went into the course structuring. We went for a hamburger menu, a popular UX device, ideal for mobile users, which integrates with the Hobson’s CRM.

Other deliverables included Staff and Student Portals – practical tools editable via a CMS developed by the Wolf team.

Key improvements:
Direct Enrolments
Qualified enquiries
Offering Showcase