Vitoru – Cold Pressed Juice
- RMIT University
An unconventional glass bottle with white strips at the bottom was chosen to distinct Vitoru from other juice brands.
Using a transparent label with a combination of both white and black ink to create a harmonised hierarchy. The typography is designed using one simple typeface but with different styles to distinguish the context.
For the final touch and what makes this packaging stand out, a customised wooden lid with engraving on top. That is meant to bring forth the security that the juice is organic and healthy.
Vitoru is a premium cold pressed juice brand that is aimed for the design lovers, through the combination of modern typography and a slick wooden lid to create a sense of modern design.
Wooden lid and engraving: Auburn Woodturning (Melbourne, VIC)
Printer: Classic Colour Copy (Melbourne, VIC)