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TOM Organic – Empowered Women, Empower Women Digital Campaign

By

  • YC Studio

Description

To coincide with TOM Organic’s rebrand & Empowered woman, Empower woman campaign YC Studio was commissioned to create a digital campaign series that spoke to Australian woman and told the story of TOM.

Key Features

1

It is rare that a brand’s story is so powerful and their success so inspiring that how to tell the story seems overwhelming.

For TOM Organic’s rebrand we saw an opportunity to tell the story of 8 years of TOM. We created an animated brand device that not only complimented the \”Empowered Woman, Empower Woman\” campaign, but could also be used a storytelling device in the long-term.

This animation is malleable across a range of channels – social sharing, website integration and presentations.

2

The centre of the project was a 2 minute brand story told through bespoke animated illustration. Five shorter animated clips were created to encourage women to nominate inspiring women and purchase campaign T-shirts.A series of over 30 illustrations created to combine TOM\’s philanthropic message with their new brand look.

This provided a breadth of creative assets and digital content for our client both during the campaign and for months to come.

3

With no capacity to create video footage, we brainstormed creative ways to offer TOM\’s existing and future customers the brand\’s story in under 2 minutes.

Amalgamating emotive script-writing, bespoke piano music and line drawings offered a unique use of animation – to inspire and evoke emotion.

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