The University of Melbourne Campus Maps
- HIVE Creative
The University of Melbourne is one of Melbourne’s oldest and most unique destinations. Each of its campuses has played a part in many events that have shaped our nation, and is home to an eclectic mix of design and architecture. Unfortunately, most of this information and history is not known to the wider public and visitors were unsure if they were even allowed on grounds.
The University wanted a way to unlock all this information from it’s three major campuses and share it with students, while also encouraging tourists and visitors to experience the campus.
After a lot of thought and consideration, a map was chosen to champion and celebrate all this information. It needed to encourage tourists to visit the campus, but also be an effective form of wayfinding for visitors, students and staff. It also needed a style that could carry all the important architecture, flora and other features of each campus.
A playful, illustrative approach was employed, positioning each campus as an exciting place to explore. It aims to encourage tourists, visitors and students to wander, understand and enjoy the campus.
The initial map for Parkvillle campus was produced and placed around campus, in tourist information centres and in the Melbourne Visitor Shuttle. A second map was produced for the Burnley campus, with Southbank to follow soon.
The response was overwhelming, with 60,000 maps being printed since launch across two campuses. Visitors have increased to each campus and students have them pinned to college walls. The original map has needed several reprints and is still in high demand.
The new user-friendly maps have been a key part of ‘opening the gates’ to the public. The campuses no longer feel off limits and mysterious, and now entice and encourage staff, students and the general public to explore.
The inclusion of visually appealing maps in the tourist centres and libraries has increased the viability of the campus as a destination for tourists, especially those exploring Melbourne on the tourist shuttle. The campuses are becoming a destination in their own right.
Focus was placed on ensuring this piece was entertaining and engaging. A series of fun infographics and campus secrets were hidden under the key, letting readers discover some of the weirder things that have happened over the years.
A colour coded key helps people plan their visit, enabling them to create a personalised tour based on architecture, history, student life, indigenous activity, horticulture or the arts.
We also worked closely with the printer to select stock and create a unique folding pattern that would work with tourist centre restrictions, enable us to control messaging and aid ease of production.
While fun and exciting in appearance, each map is street accurate and aligned with Google maps, enabling them to be effective wayfinding tools. This is backed up with an organised key and numbering system to allow staff, students and visitors to quickly navigate campuses.