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The Cool Hunter Digital Rebrand

By

  • Your Creative
  • The Cool Hunter

Description

Founded in 2004, The Cool Hunter has remained one of the world’s most widely read design and pop-culture sites, a leading authority on all things stylish and luxury. With it’s new retail flagship concept space, our role was to extend the retail aesthetic to the digital. Our brief – engage and intrigue hundreds of thousands of cool hunters. Your Creative strategic rebrand and redevelopment of TCH’s digital ecosystem focused on creative innovation, digital strategy – the intersection of digital, e-commerce & art.

Key Features

1

Redevelop of Visual Identity

Editorial Journal
TCH’s blog is world renowned. Our vision was to create an ever-changing editorial layout. Engaging on every visit & making the gorgeous content the focal point. Our responsive masonry layout does just this.

Creation of Digital Content Series
Innovative photography project exploring movement and colour. Creating a hybrid of editorial photography & vector art.

Digital Illustrations
Brand Identity is everything with TCH. Bespoke illustrated icons further uplift the brand’s presence as a global style leader.

Product Series
Your Creative designed a range of collaborative products to physically showcase the brands renewal. These included numerous neon signages and a collaborative candle.