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Sydney Road Festival Identity Design

By

  • Miyu Tucker
  • Shillington College

Description

Student brief at Shillington College:
Create identity for the community festival in Brunswick to encourage friendly day out.

Key Features

1

Sydney Road Street Festival in Brunswick is one of Melbourne’s biggest street parties. It is famous for diversity and multiculturalism which represent the colourful and inclusive culture of this hipster neighbourhood.

The posters and festival identity are designed with vibrant colours, blending shapes and the typeface representing music sounds in the festival.

2

I used geometric shapes and typeface to visualize the hybrid, multicultural and vibrant nature of the Sydney Road festival so it won’t just represent a particular kind of people. Blending colours and shapes are the representation of the well-integrated multicultural community consists of people with so many different backgrounds.