Back

Storey Floors Branding

By

  • The Company You Keep

Description

Storey Floors is a high-end Melbourne based oak floor manufacturer with a unique workflow, allowing for a collaborative approach to production and design. They specialise in crafted engineered timber floors, with both retail and trade facing operations.

Key Features

1

In naming and developing the brand we explored the etymology of “Stories”. Originating from meaning a building of layers – either in a structure; ground floor, first floor etc… or a narrative; beginning, middle, end – to reflect not only the environment their product inhabits, but the narratives that play out on it. A Storey floor becomes more than a ground cover, it becomes a stage for life to be played out on. The idea of revealing stories was further explored through the website animation where, on scroll, a zoom out takes the viewer from an abstract image to a contextual scene played out on the floor.

2

The trade sample kit played on language to become an aspirational “Storey Book” architects would want to pull off the shelf time and again.