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Soul Blend Coffee Shop Identity

By

  • Sam Hewa
  • Shillington College

Description

Soul Blend is the antithesis of your group think, coffee-chain mentality. The brand is local, intimate, bespoke and geared toward community. The activities and purpose of Soul blend are to enrich, enliven and activate a generation of coffee lovers who want real, authentic and flavour-filled goodness that means something.

Key Features

1

The challenge was in identifying the brand name and big-picture brand mark that would unite the vision and uniqueness of the store.

2

The two opposing fingerprints combine to form an ’S’ for Soul and ‘B’ for Blend. They are figuratively and literally the ‘makers mark’.

3

Brand Development
Brand Strategy
Creative Direction

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