Rose & Lyle Digital Branding
- Ennis & Perry
Rose & Lyle is a new Australian leather & textile brand, formed on experience, ideas and passion for considered design, leathers and details. The new business appraoched our studio to build a brand that conveyed the ethos behind their new business venture. Starting with a solid strategy the studio built the brand from the ground up, including a custom designed and developed digital shopping experience.
The extensive identity & brand mark suite provides for flexible & consistent branding across all platforms. The photography style is authentic and natural.
The digital solution for Rose & Lyle provides a unique, highly refined online sales tool that speaks the story of this authentic brand. The user experience has been customer designed and developed delivering a beautiful & simple shopping process that showcases the craft, attention to detail and commitment to quality that is Rose & Lyle.