Back

Outlier Coffee Bar

By

  • CC&Co.
  • Peter Trigar
  • Ricarica
  • Hody Hong

Description

A coffee bar brand identity, but not as you know it.

Key Features

1

Outlier coffee bar is an integrated design project, a collaboration with an existing coffee brand we set out to see how a successful business could be created using the design process we know well.

2

We set out to create a business model and visual language that would have impact and be modular in approach, also creating an opportunity for the business model to be used in a different location with a unique visual story telling style.

3

Outlier coffee bar is an integrated design project, a collaboration with an existing coffee brand we set out to see how a successful business could be created, by becoming a financial partner in the business, the creation of the brand identity from the inside rather than being an outside collaborator gave a new perspective to the design process and the outcome; from business development, financial management to the brand identity and roll-out to the creation of the modular coffee bar the barista would worked from.

4

The integrated design outcome was a successful one.
Over the course of the project the brand developed, from the visual communication across print and digital media through to the addition of a subscription based model to gain customer retention, to of course the cliché signage systems that are tried and true to attract the passing parade of the caffeine starved.

It was a successful concept, which has now influenced further plans for the future using the integrated design principles.

5

— Concept
— Design
— Name generation
— Strategy
— Copy writing
— Typography
— Brand identity
— Website

Read all features / benefits