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OPTUS Chadstone – Forward Thinking Telco at the Fashion Capital 

By

  • GREATER GROUP

Description

OPTUS engaged greater group to design and build their latest “experience” store, at the nation’s largest shopping center and fashion capital, ‘Chadstone’. The expectations for a store in such prime location entailed accomplished design expertise, while keeping to the Client’s brief.

Aim: To bring Customers a cutting-edged introduction to new technology and heightened entertainment experience, as well as delivering a fashion statement store.

The store was designed to allow Customers to feel at home, in an inviting “high-end” environment. New categories and elements were introduced to specifically to appeal to the wide Chadstone demographic and bridge age, language and taste gaps.

Key Features

1

Oversized digital shopfront display with a “fashion forward feel” – First to be introduced to an OPTUS store. Elements work cohesively to take advantage of the immense space.

Chill-out zones including children areas allowing customers to “play” without feeling intimidated.

New fixture categories and audio table to present lifestyle elements bundled with mobile services including “wearables” like VRs/smartwatches.

Shopability enhanced with strategically placed fixtures, tried & tested store layouts- taking the customers through the entire store and experience theatre, product and great service.

New ‘Connect Home’ entertainment system- Tried & tested formats for presenting digital content for the future needs of OPTUS.