Office of the Children’s eSafety Commissioner Brand
- Aēr Design
With the growing digital landscape, we all have a digital life where we experience a vast amount of interactions. The Office of the Children’s eSafety Commissioner was formed by the Australian government to pioneer a safer internet for all users, especially children. They educate, protect and empower all Australians to explore the online world safely. Aēr Design collaborated with the client to create a brand strategy and design that relates to a global audience and evolve with the ever changing digital world.
The Office encourages audiences to fully experience the digital world, not wanting to deter them with the fears of danger, but instead allowing them to understand the possible risks involved and how to proceed. The brand promise “explore safely” is paired with simple, bright, emotive graphics and imagery to excite and inspire audiences to do just that.
Connecting with all Australians
The brand draws parallels between real life and digital experiences to show the connection between the two realities and the genuine emotions experienced by all. The universal language of emoticons and simple iconography is used with photography which genuinely depicts a wide range of people and moments that all Australians can relate to on an emotional level.
The brand’s strong use of emoticons and digital iconography allows it to adapt and always be current, reflective of the ever changing digital space. This way the brand stays relevant to a universal audience.