Murdoch Books Responsive e-Commerce Site
- Murdoch Books
- Allen & Unwin
Using the best in responsive layout design for desktop, mobile and tablet perfection, Butterfly and Murdoch Books created this stunning e-commerce website. The site content is dynamically linked and managed centrally from a database to ensure accurate representation of stock availability. A modern and intuitive design enables a smooth user experience from browsing through to purchase.
Butterfly were engaged to deliver not just Murdoch Books\’ Australian and UK websites, but also Allen & Unwin\’s sites in Australia and New Zealand. These were designed and developed concurrently and launched together.
The widescreen, dynamic banner space on the homepage, using the fabulous book cover designs in a mosaic pattern, is frequently updated to create a fresh homepage feel while contributing to the promotion of new or featured products.
The contemporary and oversize design cleverly uses the broad colour palette across easily navigable menu structures and highly advanced search functions.
The one page check out design and functionality enables users to swiftly process their orders and speeds up conversions.