Melbourne School of Engineering: Student and Industry Campaign
- Studio Binocular
In a world of dynamic change – where established careers are being replaced by artificial intelligence; where our cities require new thinking to maintain living standards; and where innovation will be required to live sustainably into the future – the Melbourne School of Engineering (MSE) is focussed on creating solutions for a more productive, sustainable and liveable tomorrow.
Our work on their student recruitment and industry partnership campaigns saw us collaborate with the University of Melbourne to visualise their cutting edge research into a series of hyper-real 3D scenes where students, researchers and industry are collaborating to transform the future.
We collaborated closely with MSE to bring their work to life, literally building the latest engineering innovations in 3D and combining these objects in ways which emphasised their scale and significance. Our design approach capitalised on MSE’s work at the forefront of technology, helping them to collate an immense body of highly specialised individual projects into one compelling story for their brand.
Tailored executions for disciplines such as infrastructure, water, IT, health and biomedicine –together with the ability to target audiences with pinpoint accuracy through digital and social media– has enabled MSE to make compelling connections with their diverse audience.
This innovative body of work is helping to position MSE at the forefront of engineering and IT innovation – both in its collaborations with industry and in attracting the brightest minds from across the globe – to help meet tomorrow’s challenges. The work has helped the school to better articulate their offerings and has enabled them to visualise their work in a way which has inspired audiences, tapping into the inherent creativity of engineers, and their ability to imagine a world where things are done differently.
Our approach of developing surreal 3D scenes enabled MSE to visualise otherwise abstract academic concepts and research into something tangible and compelling for their audiences. We worked with their real world research projects to develop content for the scenes, with each item directly referencing work, which the University of Melbourne has pioneered. These were then transformed into imaginary futuristic scenes with students and researchers at the helm.
Through the innovative use of scale and form – where giant ants are juxtaposed with prefabricated concrete – we were able to create highly unique and curious scenes which genuinely stand out in the market.