Back

Melbourne Girls Grammar Website

By

  • Ignite Online
  • Melbourne Girls Grammar

Description

The goal of the redevelopment of the Melbourne Girls Grammar website was to not only cement Melbourne Girls Grammar as the leaders in girls’ education in Victoria, but to become a powerful digital marketing platform from which intensive social media and Google marketing campaigns could leverage results, as well as help to streamline internal processes.

The website has resulted in website sessions doubling, conversions increasing and has set a new standard for websites in the education sector nationally.

Key Features

1

– Industry leading design for the Education Sector, with feedback from all target audiences overwhelmingly positive.

– New mobile-friendly Tour form substantially reduces the amount of time required to register for a tour and offers more functionality.

– Innovative custom menu to navigate large amounts of information. Works just as effectively on mobile.

– Redesigned donation form ties directly into payment provider smoothing internal processes.

2

– User experience focus to ensure the site is always easy to navigate and the information is easily accessed and absorbed.

– SEO optimised and climbed 100’s of positions on Google for target keywords.

– Page speed optimised using the latest technology to ensure fastest load speeds possible.

– Utilisation of online forms and digital content over printable PDFs where possible has substantially reduced the amount of printing required by users.

Youtube / Vimeo