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Matters Journal

By

  • Local Peoples
  • Monash University - Department of Materials Science & Engineering
  • Matters Journal

Description

We created three issues of Matters Journal, a print and digital publication, in partnership with Monash University’s Department of Materials Science and Engineering. Our client faced the challenge of low awareness and engagement with the field of materials science, both within and outside the university. Matters and the Department shared a basic tenet that good design creates positive impact. We used native content and editorial design to translate complex developments within the Department into fascinating stories that engaged students and brought in interest from the broader public.

Key Features

1

Matters Journal’s design encapsulates the magazine’s ethos of sustainability, accessibility and social impact. Matters is an approachable antidote to heavily styled magazines that aim to convey prestige – instead, Matters’ design complements and platforms the journal’s engaging stories.

– 120gsm stock flips effortlessly, encouraging exploration
– The 165 mm x 238mm format nestles in the hand, designed for portable reading and easy dissemination among students and the client’s stakeholders
– A sparse, fluent design language distils complicated scientific developments into an accessible format
– The signature fold-out cover provides an interactive element that mirrors both the magazine’s and the client’s ethos of inspiring action

2

Matters creates positive impact by crafting complex information into stories that spark action.

– We use human-centred design to empathise with the target audience and tailor our offering for maximum impact
– We designed a native experience for our audience so the client could better connect with them
– Our design centres on social and environmental outcomes, positioning the client as pioneers of positive impact
– We introduced Monash to a new audience with a cumulative print reach of 21,000
– The client said of our partnership impact, “There is a vibrancy in the air. People are more connected to their work and community.”

3

We use transformative design to positively influence our audience’s behaviour, way of thinking and relationship to the client

– Elements of space and fluidity in Matters’ editorial design speaks to everyone, allowing audiences to immerse themselves in client stories
– We designed a series of activations to highlight engineering as an occupation for creative thinkers resulting in an uplift in enrolments
– 91% of our community said they read about important issues but don’t know what action to take. In response, our content and design gears around calls-to-action to transform readers’ behaviour

4

By pioneering sustainable design and production methods to reduce our environmental footprint, we helped position the client as leaders in sustainable innovation

– Ecostar 100% recycled 120gsm stock is made completely carbon neutral from post-consumer waste
– Environmental impact influences our design, not vice versa. The paper size was specially selected to minimize waste from offcuts. Considerations like information density on pages and using fewer pages to tell a story are made to ensure we maximise impact but minimise footprint
– The cover’s signature folded sleeve offers an interactive element, echoing the client’s ethos of sparking action without sacrificing carbon neutrality

5

– Issue 3 was printed using solar energy.
– The ink used to print Issue 3 is 99% recycled, vegetable based non-toxic ink.
– Matters is printed using 100% post-consumer waste recycled paper
– The cover is designed to maximise the effectiveness of the fold, by creating surprising moments through the cover photography
– We actively promote a diversity of voices and asset creators

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