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Love Tea

By

  • The Company You Keep
  • Love Tea

Description

Love Tea came to us as a humble brand with a respect for organic, therapeutic ingredients.

They conveyed this through illustrative and floral packaging that resonated with their target audience, but wasn’t allowing the brand to thrive in a crowded market.

Throughout our research we saw shelf after shelf of colourful, loud packaging with nifty flavour names. In contrast, we wanted to convey that drinking tea is about finding a moment of peace. An exhale. Inspired by this philosophy, we created a refined, calm brand identity.

Key Features

1

The packaging honours natural, botanical ingredients with clean photography and long-form copy, to allow the story of each flavour to shine.

2

Finding a key insight that resonated strongly with Love Tea allowed us to create a beautiful identity and move the brand toward their aspirations.