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Empowered Together Brand Identity

By

  • Louise Walker Design

Description

Empowered Together (ET) is a Victorian-based, youth-led, not-for-profit focusing on the prevention of sexual assault.

Louise Walker worked closely with the organisation to develop a brand that brings greater awareness to the community, increases interest in the educational workshops and helps empower students to navigate sexual relationships.

Louise extended the brand across a new website, social media posts, various workshop hand-outs, t-shirts and promotional posters.

Key Features

1

By 2018, ET had quickly outgrown their original brand and needed one that better reflected who they were and what values they upheld.

They needed to approach schools and universities with a professional and confident brand that would help them secure more workshops and educate more students. The solution was a bold, playful logotype that uses geometric shapes to explore diversity, empowerment and happiness.

With a strong colour palette and flexible design system, the brand demands attention and successfully represents the high-quality, well-trained ET team.

2

With ET’s re-brand in 2018, the organisation saw incredible growth and success in booking workshops and educating more students than ever before.

By the end of 2018, ET had run 10 workshops involving over 200 students – an impressive growth in comparison to a single workshop the previous year.

In 2019, ET is expected to run almost 20 workshops throughout the year, doubling the impact on students from 2018.

The re-brand has played an important role in securing new school relationships and bringing renewed confidence to the ET team.

3

The re-brand was an opportunity for Louise to educate ET in the importance of design in building an organisation.

Louise was able to integrate a new brand identity as well as design language that is now used across all touchpoints of the organisation.

From website UI to posters, social media and merchandise; the organisation now has a united look and feel that looks professional and consistent. The brand is now considered a tool to strengthen ET’s marketing success and create greater awareness for their cause within the community.

4

The ET brand stands out from others in the field because of it’s bold, playful design – as it represents a topic that can otherwise be quite serious.

ET is one of the few organisations providing peer-to-peer education and focusing on early prevention, so they needed a brand that strengthened their message and engaged their young audience. In response to this, Louise developed a bright colour palette to evoke positivity and fun, with different geometric shapes to represent diversity and open-mindedness.

Having this approach to the topic of sexual assault means a more positive attitude and an enjoyable workshop experience.

5

The ET brand is most prominent in the organisation’s social media presence, as this plays a big part in their marketing and reaching the younger demographic.

The brand has been extended across such sites using the key elements of shapes, typography and colour that form the overall look and feel.

Another important feature is the ET t-shirts, which will help students and teachers easily identify the facilitators when on-site and further strengthen brand awareness.

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