List G – Website
- Evolution 7
List G is Victoria’s leading and most prestigious commercial and public law list and barrister clerking service.
List G’s website is its most important marketing asset; solicitors review barrister information and typically make on-the-spot decisions about whether someone is a right fit for a particular case.
Recognising both its branding and digital presence had become dated, List G engaged us to refresh the brand and produce a new website that delivered a sharper, more elegant user experience and highlighted List G’s prestige and member benefits.
We interviewed solicitors and barristers to learn what information was most relevant when searching for a barrister. There, we learned the List G barrister directory was the most important and searched section of the site. We designed sleek, intuitive user journeys and simplified the search experience using powerful filtering functions. At the click of a button, users can now instantly surface card-style previews of barristers across preselected areas of expertise (tort law, intellectual property, etc.). Selecting a barrister leads the user to a polished profile page, complete with bio, contact information, qualifications, and a crisp professional photograph.
List G approached us to design a digital presence that blended elegance, gravitas, and forward thinking. We paid homage to the brand’s original primary colour (a vibrant yellow), muting it slightly and drawing in other complementary colours to round out a new, modern look. This fresh colour palette was accompanied by a new logo, type choice, and a distinctive photographic style.