HPE Graduate Campaign ‘Make Your Mark’
- Your Creative Agency
HPE’s Make Your Mark is a thoroughly interactive and engaging digital campaign that introduces Hewlett Packard Enterprise’s graduate opportunities to the Australian marketplace.
It was created in reaction to feedback that Australian students don’t know of Hewlett Packard Enterprise. Whilst globally the technology leader has seen unprecedented growth in the last few years, in the Australian marketplace the newly formed HPE is often confused with Hewlett Packard.
In a very competitive recruitment marketplace, our objective was to engage the student audience quickly, inspiring millennials whilst injecting HPE’s brand and messaging.
A mixed media approach was chosen as to keep the attention of our audience. A clear point of market differentiation is the creative, poetic slant the campaign takes.
Instead of advertising a program or a job, we communicate a mindset.