Fitfix Juice Packaging
- Ng Sheng Yong
I was tasked with creating an entire organic juice brand that appealed to the health-conscious, no-nonsense and fast-paced crowd.
With this in mind, I came up with Fitfix – a play on the phrase “get your fix”, giving customers the idea of a fast, simple and necessary solution for their daily health needs. No frills, no fanfare – just good, healthy juice.
I applied this concept to create a packaging design reminiscent of pill bottles, alluding to the juice’s healing properties.
The minimal, structured grid brings across the straightforward nature of the brand, while the monochromatic palette serves as a contrast to the colour and freshness of the juice.
The logo follows this simple style, with the T and X from the name forming a cross-section of a fruit.
The packaging also includes a system that allows complete customisability for customers to create their own juice.
A grid of icons showcase the ingredients available and can be circled according to their selection.