dKin Alumni Magazine 2017
- Studio Binocular
- Craig Newell Photography
dKin is the annual alumni magazine for Deakin University. The publication highlights significant research undertaken at the university, profiles individual researchers and celebrates the achievements of their alumni.
The 2017 edition of dKin totally reinvented the magazine with a new structure and completely new approach to the creative concept, photography, design and art direction. With a theme of ‘Digital Wellbeing’ the magazine focusses on how technology is improving our way of life. The end result was both a 52 page printed and interactive digital publication which has been celebrated globally as a memorable and inspiring showcase of Deakin’s work.
The 2017 issue of dKin saw a highly innovative approach to the development of an alumni magazine. It represents a true partnership between client and creative teams with collaboration from the outset on editorial direction, theming and concept development.
The magazine represents the very best of conceptual design, art direction, photography, and layout – with a series of highly stylised scenes bringing complex research work to life. From the strong use of colour through to the imaginative representation of academic concepts, the design helped to enhance Deakin’s reputation for innovation and vision, celebrating its valuable investment in technology for the future.
The high level of design sophistication within the magazine has enabled Deakin to really capitalise on their once-a-year opportunity to connect with their audience. It has gone on to receive high praise and international awards for the university – helping to raise their profile and increase their standing in the global research community. This in turn enables them to recruit the brightest minds and positions the university as a creative thought leader.
The publication helps to build Deakin’s reputation at the forefront of new technology and provides evidence of their marketable ability to prepare students for the jobs of the future.
Our photographic approach saw us shoot research stories in an incubator-like studio environment. We created entire rooms of solid colour – bringing in homing pigeons, piles of blue jeans and entire suits made from fruit fabric to create unique photographic stories for each research feature. We took 3D printed body parts – ears, noses and jaws – then scaled them up to create human sized objects, emphasising the impact and significance of the work. Innovative hair and makeup techniques were used to make sedentary people appear to be working out, whilst bold colour cycled through each story to provide a dramatic break throughout.
In winning the gold award at the Centre for Advancement and Support of Education (CASE) Awards, the judges comments included: “Incredibly creative/innovative… Photography as art was one-of-a-kind, told their own stories. Such a level of imagination and it worked… The mission and goals of the institution are well served. Readers won’t forget this issue.”